Olympics 2012: branding 'police' to protect sponsors' exclusive rights | Olympic Games 2012 | The Guardian
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Adidas Briefing | War on Want
The Social Media Games': How hashtags and likes are shaping London 2012 | CNN
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London 2012: Victoria Pendleton bows out after final Olympic showdown | Olympics 2012: cycling | The Guardian
London 2012 delivers unexpected legacy | CNN
Adidas in £2.25m deal to run Metro cover wraps during London Olympics | Advertising | The Guardian
2012 Summer Olympics - Wikipedia
Olympics boost Adidas sales | Financial Times
Advertiser of the Year: Adidas
Nike to replace Adidas as official maker of NBA uniforms, apparel - ProBasketballTalk | NBC Sports
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London 2012 delivers unexpected legacy | CNN
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Adidas exploitation: the truth behind the brand
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10 years on, what is the true legacy of the London 2012 Olympics? | Metro News
100m in sponsorship – and the Olympics have Adidas written all over them | The Independent | The Independent
