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Why Lego became the Apple of toys and why I filled my ceiling with untouched Lego sets - The Dualarity
![Tiago Pereira on X: "Lego has its own community where consumers can contribute ideas for the brand's new models. Crowdsourcing is part of the process: the community votes and pre-selects shared ideas. Tiago Pereira on X: "Lego has its own community where consumers can contribute ideas for the brand's new models. Crowdsourcing is part of the process: the community votes and pre-selects shared ideas.](https://pbs.twimg.com/media/EZYKo38XgAESoB9.jpg)
Tiago Pereira on X: "Lego has its own community where consumers can contribute ideas for the brand's new models. Crowdsourcing is part of the process: the community votes and pre-selects shared ideas.
![Building communities with Lego: let the users do the heavy lifting | Media & Tech Network | The Guardian Building communities with Lego: let the users do the heavy lifting | Media & Tech Network | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/4/15/1397550472052/The-recent-Lego-movie-con-003.jpg?width=465&dpr=1&s=none)